From http://ping.fm/jrGsX ...
Writing a release for a website article or other Internet news?
Read it in under 2 minutes at most
250 words long is MAX
65-70 characters is max for headline
Get to the point, stay on the point
5th grade reading level
Keep an average < 1.7 syllable words for whole article (Dan Zarella
study of re-Tweeted info)
For Twitter - don't forget a good hashtag
Always include a hyperlink
I would add that, for Twitter, 140 characters is going to be it,
unless you use a service like ping.fm ... and speaking of #Hashtags
... hope you will follow #SMEM ... social media for Emergency
Management ... and especially Thursday, Friday, and Saturday, follow
#NSWW for the National Severe Weather Workshop.